Anime With Girl Who Can Read Minds
Japan's top rice-growing prefecture designs character, releases 2 videos in hope of changing anime breakfast trope.
Niigata is Japan's top rice-grower, and the prefectural government is concerned nigh Japan'southward per-capita rice consumption going down. At that place are several possible reasons for this. For one, Nihon'due south culinary culture has become increasingly various over the past few decades, with non-rice dishes that originated abroad now a mutual office of Japanese people's repast mixes. Supermarkets and convenience stores are also more prevalent and open longer than they used to exist, making it easier to keep your abode conveniently and affordably stocked with a diverseness of ingredients, lessening the need for rice to make up as large a portion of any individual meal as it used to exist.
Merely the regime of Niigata has constitute what it thinks is another reason for lower rice consumption: anime.
▼ "Is it the error of that anime scene?" asks the Niigata Prefectural authorities.
Sentry enough anime (or Japanese dramas), and eventually there'll exist a scene where a grapheme, generally a schoolgirl or office worker, has overslept. "Oh no, I'k going to be late!" they shout, earlier we cut to an exterior shot of their home and they come bursting out the front end door equally they make a mad dash to school or the function. Obviously there's no time for a leisurely sit down-downwardly breakfast, and so their go-to on-the-become morning meal is, pretty much without exception, a piece of toast, which they concord in their mouth equally they run.
It'due south a time-honored storytelling trope, quickly conveying that the graphic symbol is in over their heads in their electric current situation, but however doing all they can to try to keep it together. But while anime enthusiasts are familiar with the scene, Niigata thinks this might exist turning young people off from eating rice at breakfast, as explained in the following statement:
In Niigata Prefecture's analysis of why [rice consumption is dropping], we arrived at the hypothesis that manga and anime, which are deeply engrained in Japanese culture, are influencing the state of affairs.
What we speak of is the "Girl Running Tardily with a Piece of Staff of life," or the scenes in which a educatee, office lady, or salaryman who overslept runs while holding a piece of bread in their mouth. Ofttimes, the scene includes the female graphic symbol falling in love as she rounds a corner.
We believe that repeated viewing of such scenes may exist forming an image in viewers' minds that 'breakfast = breadstuff,' and causing them to be less probable to eat rice at breakfast.
And so Niigata has decided to fight burn down with fire, or anime schoolgirls with anime schoolgirls, by launching the Girl Running Late with a Rice Brawl Project.
By creating, and encouraging others to create, scenes of anime schoolgirls running to school with a musubi/onigiri (both Japanese words for rice brawl) in her oral fissure, the prefecture can help shift perceptions. If an anime heroine tin can consume a rice ball prior to crashing into her one true dear, magical daughter power-granting animal familiar, or whatever other fateful encounter will kick off that arc of the story, perchance viewers will think "Hey, I could eat rice for breakfast too!"
That's the plan, anyway, and since the Girl Running Late with a Piece of Bread trope also shows up in Japanese TV dramas, the project has also recruited extra Manami Igashira to appear equally a live-action Girl Running Late with a Rice Ball in the start of a planned series of video shorts.
The musubi are, of course, made with Niigata-grown rice, according to the video, which also says they're katsu (pork cutlet) rice balls. This is a rather unusual type of rice ball, but it allows the video to add together a pun, something Nippon loves near equally much every bit anime and earnest schoolgirls, since katsu tin can also hateful "victory" in Japanese, and the video is trying to establish katsu rice balls as a good luck amuse for kids taking school entrance exams.
Reactions so far have been mixed, with comments for the videos including :
"Nice. Rice culture is office of Japan."
"It looks like the actress is having a really hard time running with a rice brawl blimp in her rima oris."
"Katsu rice balls sound similar a seriously heavy breakfast."
"What a dumb, fun idea!"
"Go for information technology, you idiots!"
"How almost a Girl Running Late with a Sushi Ringlet?"
"I think I'm gonna have rice for breakfast tomorrow."
There are, however, a few things Niigata Prefecture may not exist taking into account regarding the Girl Running Late with a Slice of Breadstuff scenes. Showtime, in practical terms, it's way easier to clamp downwards on a piece of toast as y'all run to the station than it is a rice ball. That's because rice balls aren't really balls at all, merely a very large number of private grains of rice pressed together. While a rice ball will hold upward just fine in your hand, if information technology'south jostling around as you lot agree it in your teeth during a expressionless sprint it'southward probably going to crumble pretty rapidly and you'll spill your breakfast all over the asphalt.
The even bigger issue, though, is that while you lot'll see plenty of Girls Running Tardily with a Slice of Bread in anime, yous won't really come across any in real life. Much similar all-powerful student councils and piece of cake rooftop access, running to school with a piece of bread in your oral fissure is 1 of those anime tropes that isn't a case of fine art imitating life, then it remains to be seen if the Girl Running Tardily with a Rice Ball Project will lead to life imitating art.
Source: PR Times via Teny via Hachima Kiko, YouTube/新潟米PR【公式】 (1, 2)
Top prototype: PR Times
Insert images: YouTube/新潟米PR【公式】, PR Times
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Source: https://soranews24.com/2022/01/26/is-anime-making-otaku-eat-less-rice-government-launches-girl-running-late-with-rice-ball-project/